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We analyzed over 500,000 first contacts on our dating site, Ok Cupid.

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But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.

One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.

#Shamelessly Seeking Sugar Momma...) 1700s: Personal Ads for Homosexual Safety Personal ads were one of the only ways for the gay and lesbian communities to meet discreetly and safely at this time.

NBC News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it.

You’ll meet scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you from what you do — and don’t do — on their websites. CNBC takes you inside a business trying to unlock the secrets of the human heart with science.